The Hidden Costs of Hiring a Full-Time CMO
Dear startup founder. Let's play a game of myth buster together. ¨Hiring a full-time CMO is the...
Scaling Your Startup with a Fractional Marketer: 9 FAQs Answered
As a startup founder, you know that marketing is crucial to driving growth and achieving success....
Maximizing Marketing Impact: Overcoming Remote Hiring Challenges with a Freelance Executive
As startups and businesses continue to expand their operations and reach globally, the trend of...
Startup Growth Secrets: The Power of a Fractional CMO
Before we dive into the pros and cons of fractional CMOs, let´s start with a little story. As a...
Passing the Torch: Why senior marketers should empower the next-gen marketing professionals
As a seasoned B2B SaaS marketing executive, you have a wealth of knowledge and experience. You also...
Why Business Development is the New Black: Insights from a Sales-CMO
I’m a B2B SaaS CMO with a sales background. I’m not your typical marketing executive. I’ve been in...
Confessions of a B2B SaaS Marketer: Surviving the CFO Jungle
A long-time friend of mine recently asked me about layoffs in the tech industry and what it was...
Why I made the jump from in-house to freelance Marketing executive
Over the past 20 years, I've had the privilege of working with innovative and forward-thinking tech...