The Hidden Costs of Hiring a Full-Time CMO
Dear startup founder. Let's play a game of myth buster together. ¨Hiring a full-time CMO is the...
Why Business Development is the New Black: Insights from a Sales-CMO
I’m a B2B SaaS CMO with a sales background. I’m not your typical marketing executive. I’ve been in...
Confessions of a B2B SaaS Marketer: Surviving the CFO Jungle
A long-time friend of mine recently asked me about layoffs in the tech industry and what it was...